e.l.f Cosmetics Denmark
For Danish blogger event held in Copenhagen, e.l.f served custom made logo chocolates, as well as designer chocolates formed as lips with a raspberry filling.
An competition was also held at the event, where the participants scanned the chocolates featuring QR codes, where several lucky guests could find a code that contained a prize.
After scanning, the phone with the winning message was shown to the organizers to claim the prize. All the remaining QR codes linked the e.l.f web shop.